PacRim Marketing Group utilized an integrated marketing approach to develop awareness of the brand’s unique condominium hotel product in Hawaii, within the Japanese market. Advertising (online and offline), PR, direct mail, collateral development, and key events in Hawaii and Japan strategically planned and executed by PacRim Marketing Group, were integral in influencing key stakeholders including brokers, international sales partners, media, and affluent Japanese consumers—to generate qualified leads for buyers of The Residences. The yearlong program was segmented into quarterly campaigns that focused on messaging particular to that upcoming time period—whether a brand announcement, or upcoming VIP / sales events.