To bring more awareness and media coverage to Maui Nui from Japan, a series of media coordinator FAM tours were conducted.

Only the top and most influential coordinators were invited to participate.

The media from Japan rely on these coordinators to recommend and suggest locations and story angles for their features. So besides educating the group on what Maui Nui has to offer, it was just as important to strengthen relations with them, and this was the perfect outlet to help achieve that.

We developed an itinerary based on what would appeal to Japanese media and visitors. The invite list was narrowed down to six guests, which consisted of media coordinators, freelance writers and social media influencers, and flew them to Maui all expenses paid.

Accommodations were secured and hosted at Hyatt Regency Maui Resort & Spa and Wailea Beach Resort.

The group was taken to various popular spots on Maui including a helicopter tour of the island, lunch at Maui Brewing Co, sunrise tour at Haleakala, Iao Valley State Park, a private tour of Maui Ocean Center, tour and tasting at Maui Wine, a guided tour and picnic lunch at Ali’i Kula Lavender Farm, a whale watch excursion, resort inspection at The Ritz-Carlton Kapaula and Montage Kapalua, and exploration of Makawao.

The FAM was documented on video by our team member for use on social media and for MVCB and a survey was sent to the participants post FAM to get their feedback and suggestions.