Daeun was born and raised in Busan, South Korea and majored in Tourism Management at Dong-a University with a desire to work in the hospitality industry. An overseas internship opportunity at Tournet Hawaii, a major Korean travel agency came about through her university, which prompted Daeun to move to Hawaii in 2012.

Through her hard work and perseverance, Daeun continued to work her way up at Tournet Hawaii, becoming a travel agent, and then an Operations Manager. With 5 years of experience in the Korean travel industry, she joined PacRim in 2018 as a Marketing Communications Manager and Korea Market Specialist.

Daeun enjoys pitching Korean media, and seeing opportunities to fruition by coordinating photoshoots, providing on-site representation, and proofing Korean editorial content. She keeps up with marketing trends through various channels to provide clients with strategic planning.

In her spare time, Daeun likes to try out new restaurants, go to the beach, and hike. It helps to refresh her mind and recharge herself to move forward. Daeun’s ongoing mission is to develop new partnerships for clients with on-brand companies and media to increase reach and visibility. She is committed to helping the company stay as a leader in Asian marketing.