Honolulu, Hawaii—PacRim Marketing Group and PRTech, leading tourism marketing specialists providing market strategy, multilingual communications and technology solutions, announce the promotion of several team members based out of the firm’s U.S. Headquarters in Honolulu, Hawaii. The internal promotions come amidst the firm’s 2017 acquisition by Vector Inc., Japan’s largest independent communications and digital media firm, with 12 offices located throughout the Asia-Pacific region.
“Our firm’s 27-year heritage has been possible, in large part, by having the right people in the right seats. With these promotions, we are able to continue improving upon our work, pioneering innovative approaches and tools to help current and potential clients accelerate their business growth from Asia-Pacific International Travelers,” said PacRim Marketing Group and PRTech Founder, President and CEO Dave Erdman.
“Within PacRim and PRTech, we have a strong Leadership Team, with passion and talent throughout,” Erdman said. “We strongly believe in our people, who will continue to offer outstanding tourism marketing value across multiple markets, products and services; and support growth opportunities given our acquisition by Vector Inc., which has opened up reciprocal access to increased technology and resources.”
Jennifer Erwin, Chief Operating Officer
PacRim Marketing Group and PRTech, Vector Inc. Group Companies
Jennifer has been promoted from General Manager to Chief Operating Officer. As a member of the firm’s Leadership Team, she will continue to oversee all day-to-day operations, administration and finances of PacRim and PRTech. She is also responsible for measurement, reporting, and evaluation of the firm’s business strategy and performance to Vector Inc., based in Tokyo, Japan.
Kimberly Haruki, Senior Director of Integrated Marketing
PacRim Marketing Group, A Vector, Inc. Group Company
Kim has been promoted from Director of Integrated Marketing to Senior Director. As a member of the firm’s Leadership Team, she will continue to oversee the Integrated Marketing Services business unit, its staff and clients, and is now charged with business strategy and expansion into new markets, with innovative products and services to drive decision making across the entire journey of Asia-Pacific International Travelers.
Also promoted within the Group’s Management:
Yuko Akiba, Senior Digital Marketing Manager
PRTech, A Vector, Inc. Group Company
Yuko has been promoted from Client Service Manager to Senior Digital Marketing Manager responsible for overseeing and implementing digital marketing strategies to increase hotel partners’ share of the Asia-Pacific International Traveler Market.
Jessica Tronoski, Senior Integrated Marketing Manager
PacRim Marketing Group, A Vector Inc. Group Company
Jessica has been promoted from Project Manager of the Integrated Marketing Services business unit to Senior Integrated Marketing Manager. She will provide oversight of omni-channel marketing programs for clients across the hospitality, retail, and dining sectors, spanning multiple markets, including Japan, Korea, and China.