Honolulu, Hawaii—Maya Kurachi has joined PacRim Marketing Group as Media Communications Coordinator.
She will coordinate and help execute communications programs supporting clients’ objectives with PacRim Marketing Group’s Integrated Marketing Services (IMS) business unit. This includes leading marketing promotional activities such as media planning and buying, public relations, and online marketing and social media management specifically geared toward capturing Japanese traveler market share and spend.
She previously worked at JTB Hawaii Travel, LLC. in Honolulu, as an editor for the Japanese magazine, “Hawaiist.” Her job included research, editorial planning, and feature writing as well as coordinating magazine editorial and advertorial content. Prior to that she was Assistant Marketing Manager for Audemars Piquet, a high end Swiss Watch manufacturer, and a PR and marketing coordinator with Servecorp Japan K.K., both in Tokyo, Japan.
“Maya is a welcome addition to our Integrated Marketing Services team,” said Kim Fujinaka, Director of Integrated Marketing. “Her writing and destination marketing experience in Hawaii and her integrated marketing background in Japan will enhance our strategies and efforts on behalf of our clients.”
Kurachi is fluent in Japanese and studied advertising and communications at Hawaii Pacific University.