Honolulu—PacRim Marketing Group was voted one of the favorite Hawaii brands in the first bracket of a Brand Madness competition launched by PBN (Pacific Business News) in September, which had readers choosing the firm they like best across a range of industries.
For the competition, PBN selected brands topping categories in its Book of Lists. PacRim Marketing Group was the favored public relations firm, receiving 58 percent more of PBN’s readers’ votes than another top PR firm.
According to A. Kam Napier, editor-in-chief at Pacific Business News, “Bracket 1 got off to a strong start, with readers clicking madly to vote for their favorite Hawaii brands.”
Ultimately, readers will vote for the one best-liked brand from the Book of Lists, narrowed from 64 brands at the top of their industries.
According to Dave Erdman, PacRim Marketing Group CEO, "I'm honored by this recognition because it means that our fellow Hawaii and Pacific Rim business leaders like the promises that the PacRim brand makes and delivers. They like what we are delivering to our clients by increasing the Asian International Traveler portion of their businesses; they like the way we are advocates of Hawaii's tourism industry; they like the way our employees build good relationships and collaborate with other Hawaii businesses. Our Aloha Spirit is resonating within Hawaii and to our targeted Asian traveler markets, and it makes me very proud.”
Excerpt from PBN article, PBN Book of Lists Brand Madness bracket one results are in! by A. Kam Napier, Editor-in-Chief, Pacific Business News:
…The results for Bracket 1:
From our list of advertising agencies, Anthology Marketing Group edged out MVNP with 58 percent of the votes. PacRim Marketing Group beat out its competitor, Communications Pacific Inc., with 58 percent of the votes; both hail from our list of public relations agencies. Among Oahu credit unions, Hawaii State Federal Credit Union scored 58 percent of the votes over Hawaii USA Federal Credit Union.
With 75 percent of the votes, residential mortgage lender Bank of Hawaii Corp. pretty handily pulled ahead of Wells Fargo Home Mortgage of Hawaii. Morgan Stanley Wealth Management pulled 68 percent of the votes to beat out Ameriprise Financial Services Inc., both of them from our stockbrokers and financial planners list. Among CPA firms, KPMG drew 59 percent of the votes over Deloitte.
Among our professional employment organization listees, ProService Hawaii scored 61 percent over Hawaii Human Resources Inc. And finally, among law firms, Cades Schutte bested Carlsmith Ball by scoring 55% of the votes.
For more information, see PBN’s Article:
http://www.bizjournals.com/pacific/madness/pbn-book-of-lists-brand-madness-bracket-one.html?ana=twt
On to Bracket 2, now open for your voting pleasure!