The Integrated Marketing Manager is responsible for providing leadership for established accounts, including accountability for all client activities and projects related to PR, advertising, marketing, events and digital marketing programs, all reporting, and client communications. This position is also responsible for effectively working with internal team members including specialists.

Responsibilities / Duties

Account Management / Client Services

Leadership of client communications and servicing
Management of integrated marketing plans
Setting, maintaining and executing on client communications
Recommending and engaging other specialists/executive participation in client meetings
Oversight of all client materials
Status reports for marketing, advertising and outside projects
Integration and delegation of specialists to meet desired outcomes of clients

Staff Management

Assistance with hiring, training, development and mentorship of staff
Career and progression planning
Support of core values and effective/productive culture and systems
Accountability for quality

Advertising Planning & Buying

Media plan development
Budgeting, billing
Materials calendar and trafficking internally, to client, to publisher
Proof of postings

PR / Media Relations

Media pitch calendar
Driving the strategic planning / brainstorming for story starters with specialists
Driving the innovation and creative delivery of PR messages with new materials, channels, stakeholders
English media advisories to short lead Asian media / English media
Media books and any other forms of PR results reporting to show value
Client Reporting Calendar – management of a reporting inventory / timeline for IMS as it also impacts other business units for clients

Events & Promotions

Strategic planning, ideation, and recommendation of concepts to meet desired outcomes
Integration and effective use of specialists to prospect and forge cooperative campaigns / events
Coordination and execution
Tracking of promotion, evaluation, and recommendation for improvement
Engagement with current and new stakeholders for B2B relationships
Representation in industry / networking conferences / events as a thought leader

Requirements

2+ years account management / client service experience
1+ year PR / Marketing / Advertising experience
1+ year staff management experience
Excellent English language communication skills – verbal, written, public speaking
Bicultural understanding and exposure to doing work in the Asia-Pacific region
Ability to multitask under compressed timelines and pressure
Ability to manage a flexible schedule with travel
Great attention to detail
High proficiency in Microsoft Office Suite (Word, Excel and PowerPoint)
Willingness to travel anytime and work with flexible hours
Reliable daily transportation

Preferences

Professional experience and/or formal education in communications, marketing, social media, influencer marketing, digital marketing, SEM or Google Analytics
Travel market/communications/digital/social experience preferred
Ad agency / PR agency experience (or relevant coursework / internships) a plus
Bilingual fluency (Japanese, Korean) a plus