Dave Erdman has been advising established brands on how to increase their share and spend of the Asian International Traveler (AIT) market for more than 25 years. Founder, president, and CEO of PacRim Marketing Group, Inc., PRTech, LLC., and PacRim Marketing Tokyo, KK, he and his team have pioneered strategies and tools, combining multilingual online and traditional marketing for this purpose.
Before establishing PacRim Marketing Group in 1990, Dave was a senior consultant for Hill & Knowlton/Communications Pacific, Hawaii's largest public relations firm at the time. Prior to that, Dave worked at Tropical Rent-A-Car for ten years, where he was vice president of marketing and sales.
Dave was named the 2014 SBA Small Business Person of the Year for the State of Hawaii, recognized for being an advocate for Hawaii’s small businesses and travel and tourism and retail industries, as well as for his businesses’ 25 years of success. He is a past recipient of the Governor's Retail Merchant Award for his work with the Hawai'i Visitors and Convention Bureau to integrate retail and tourism marketing.
His professional affiliations include: HJCC (Honolulu Japanese Chamber of Commerce), PATA (Pacific Asia Travel Association), RMH (Retail Merchants of Hawaii), and HSMAI (Hospitality Sales and Marketing Association International). He is an active Rotarian and also contributes to the development of young professionals through university affiliations and an active internship program.
Dave has both lived and worked in Japan, starting as a Rotary exchange student in high school. He is now fluent in Japanese. He holds a Bachelor of Arts degree from the University of Hawaii, Manoa, where he majored in Asian/Japanese Studies and minored in Travel Industry Management and Marketing. He also majored in East Asian Languages/Japanese studies and business at Bucknell University in Pennsylvania.