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Internship Program - Summer 2008
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PacRim currently has positions available for Summer 2008 - PacRim's Internship Program is focused on providing students and recent graduates with exposure to all facets of the company's business. Students are placed in one of the company's business units and are provided with long-term projects. Unlike other internships which may be restricted to copying, filing and other mundane tasks, PacRim's interns are given real-world assignments that allow them to meet with clients, work with the press, attend presentations and other hands-on experience.
View comment/experience from one of our past interns
Throughout the internship, an internship director works with the students to provide guidance and feedback. In addition to any tasks assigned by his or her department, the intern is required to write a weekly report on tasks accomplished as well as a final summary of internship achievements.
The internships are unpaid. Hours are flexible but preference is given to interns who can make a full time commitment. Interested applicants should download a "employment application" from this web site and fax it to PacRim Marketing Group, indicating "intern" on the "position applied for" line.
Application Instructions
Download the Application For Employment Form
Mail To:
PacRim Marketing Group, Inc.
2758 S. King Street #206
Honolulu, HI 96826
Attention: Human Resources Department
Fax To:
PacRim Marketing Group, Inc.
Fax: (808) 942-5251
Attention: Tamae Erdman
Email To:
Email address above.
A Internship Experience at PacRim Back to the top.
Prior to this internship, I had had very little practical experience in the field of marketing. Though I found the theoretical aspects of marketing quite interesting, I wanted to know how one applied these theories on a daily basis. By working at PacRim, I hoped to gain this knowledge and in the process, obtain a few useful tools that I could apply toward developing a clearer idea of the kind of career I wanted to pursue after graduation.
Reflecting on my internship here at PacRim, I found it to be an enlightening and valuable experience. I feel that I learned most about the promotional side of marketing, advertising, etc. Working in a small company however, also afforded me the opportunity to observe and learn about how an organization successfully functioned as an integrated whole, from the top to the bottom of the corporate chain. Furthermore, I gained some insight into the often-complicated area of human resource management. Finally, I was able to obtain some hands-on business development experience. All in all, I believe I have fulfilled my initial goals and obtained a few additional pearls of wisdom as well.
In the realm of public relations, the client is of the utmost importance. One should always work to portray it in the best possible light to the public. A PR firm should be able to craft messages that endear the client to consumers through a variety of media, whether it be television, print, or radio.
By working with and observing the ad department, I learned a great deal about the sales process, both in terms of how to make a sale as well as the common challenges associated with it. The act of selling is not as simple as making a one-time persuasive pitch and giving up if it does not go according to plan. Success requires diligence and thought on the part of the seller. Furthermore, a successful sale is a door opening to opportunities to make more successful sales. As such, one should not walk away from a client after s/he signs the contract, but instead, provide superior ongoing customer service so that in the future, the client may decide to purchase again or even better, make a favorable reference to someone else.
In terms of business development, I believe I learned the most. Coming into this internship, I really did not have any idea about the necessary steps one had to take in order to make an abstract concept into a reality. It is a highly proactive process; once one has fleshed out the details of an idea in a business plan, one must constantly contact potential clients and try to attract them to the business concept. If one method does not seem to generate enough response, one should always be open to trying another approach. Additionally, this entire process does take time. Rarely can one expect measurable results within a short time span. As such, I believe farsightedness and patience are key in successfully developing a new business.
Lastly, I have learned a great deal about the tourism industry in Hawaii. Of course, I was always aware of the Japanese tourists and their importance to the local economy, but I now know about the many initiatives companies employ in order to attract a steady flow of Japanese business. Though many may decry the state dependence on the tourism industry, visitors will always remain a vital part of the financial well-being of Hawaii. Therefore, I am glad to have learned more about how the Japanese fit into the big picture.
All in all, I felt everyone with whom I worked was very open and eager to teach me about their job functions as well as about the industry in general. I have enjoyed my experience here at PacRim and I will definitely be able to use what I learned in my future career."
N.T., 2003 PacRim Summer Intern
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